female founder feature: divya gugnani, founder + ceo of wander beauty

female founder feature: Divya gugnani, founder + ceo of wander beauty

it’s july, which means we’re officially less than 6 months away from 2020 (*what*) and we’re spending the month going back and forth between home and the closest body of water. between the constant travel and hustling to crush those 2019 goals, one thing is for sure: not one of us has time for a 20-step beauty routine. divya gugnani, founder + ceo of wander beauty…..just gets it. like her brand name suggests, her mission is to keep us gorgeous on the go. in her own words, “less time spent in front of a mirror, and more time doing”. can we get an amen?!

your background is in tech… how on earth did you go about breaking into the beauty industry? 

i’ve always had a strong interest in beauty, especially as someone who loves to cook (i went to culinary school!) who can be found concocting a face mask with the ingredients in my kitchen. after my last company ‘send the trend’ sold to qvc, i joined the qvc team and led digital innovation where i spent a lot of time on their beauty brands and business. i had the opportunity to work with some amazing brands, but none of them were speaking to my lifestyle. most brands were advocating artistry and 20-step routines, but i was a mom of two working full-time, getting ready on the subway each morning. i didn’t have time or space for that type of routine. i needed products that multitasked the way i did and kept me gorgeous on the go – so my co-founder, lindsay and i created them.

 

being a serial entrepreneur, disrupting industries is in your nature. tell us how you’ve disrupted the beauty industry with wander.

most beauty brands tell you that you need more, more, more: a separate cream for your body than you use on your elbows, five brushes to do a full face. wander beauty is saying the opposite. we’re giving you fewer multitaskers that streamline your routine, without compromising on performance or ingredients. all of our multitaskers set out to solve a problem, whether it’s a our dual-ended dualist concealer that allows you to both conceal and brighten with a two-in-one formula or our play all day translucent powder that eliminates the traditional mess and waste associated with a translucent powder by storing the powder inside of the puff. 

   

talk to us about your marketing ‘message’ to consumers? who is your target customer and why does she value your product? how do you communicate your value prop to her?

our target customer goes beyond sociodemographics – we are catering the time-starved woman who is living her life in motion and doing her beauty routine beyond the bathroom. we are offering her less time spent in front of a mirror, and more time doing

we work to socially co-create all of our products with our community so that we are not just giving her something that she wants, but something that she is asking us for. we are always asking ourselves how we can innovate, from packaging to formula, to give her the best solution to the problem she presents us with. 

 

you serve as ceo of wander, but co-founded the company with former victoria’s secret model lindsay ellingson. how do you divide + conquer in your roles?

lindsay and i come from such different backgrounds, but shared the same problem of not feeling spoken to in the beauty space as women living life on the go. we both have different strengths, which complement each other. she is our creative director and spearheads all of our creative. i’m our ceo and a data junkie and work more on the business side. we overlap on product development, which we are both so passionate about and bring our own unique perspectives to. 

 

wander is currently in it’s last month of it’s pop-up shop on the upper east side. can you tell us a little bit more about that experience and why you decided to do it? is this the store’s first pop-up?

yes! this is the brand’s first-ever pop up store. being a predominantly direct to consumer brand, we rely on our own digital storytelling and content to bring the brand to life through a screen, which is why we own the process internally rather than outsource. beauty is such a tactile experience, and we wanted to bring the brand alive in real life – and what better place to serve an on-the-go consumer than new york city? since our inception, we’ve seen the most growth from owning our own branding and storytelling, and having that then drive our own .com’s growth as well as having a halo effect on our retail growth. by owning our retail experience, our goal was to drive brand awareness while continuing to foster that personal relationship with our community.

 

what challenges have you faced with the pop-up vs. your online direct-to-consumer platform?

if you’re not challenged, you’re not learning! the entire pop up has been a learning experience – especially since i had never launched a pop up space myself. we’re lucky that we are still small and agile enough that we can still experiment and learn from our mistakes and adapt in real time. for example, we tested several types of our daily classes in our first few days to see what topics and times resonated most, and adjusted the following week to better accommodate our consumer and continued to adapt throughout the pop up as we see patterns. at the pop up store, it’s all about human interaction and bringing the brand to life through our ambassadors once they’re through the door. 

 

we spend a lot of time talking about what works in starting + growing a business, but as you know a lot of entrepreneurs live and breathe what doesn’t work (the hard way). tell us something that has worked really well for your brand and something that hasn’t worked for your brand that maybe you expected to?

i think our focus has really worked for us. we want to be something to someone not everything to everyone. we are two modern women who are more time-starved, busy and active. we are always doing beauty beyond the bathroom ™, and we focused on that lifestyle across all age groups, ethnicities and geographies. we are inclusive yet focused on our clients and their lifestyle. we create multitaskers that serve a purpose in their lives and save them time and space. with regards to what doesn’t work well, we thought that being in traditional retail channels would allow new clients to discover us. what we realized is that many retails have a vast array of brands and with limited space both in stores and online we don’t have chance to highlight our innovation and differentiation. so we learned from that and decided to pursue our dtc business and truly own our conversation with our clients and our community.

 

our signature question, how did you come up with the name ‘wander’?

we’re all about staying gorgeous on the go, so travel inspiration is the thread that runs through all of our branding and imagery. ‘wander’ came from the idea that even if your life is busy, whether with the day-to-day of life or a jetsetting adventure, your beauty routine should wander with you.

 

editors note: visit the wander beauty pop up store through july 31st at 787 lexington avenue (between 61st and 62nd street) and mention the fill to get 20% off of your purchase

favorite piece in the wander collection: this is like picking a favorite child! right now, i can’t stop using our trip for two blush and bronzer duo. it’s makes me look like i spent the weekend at the beach without having to go anywhere.  

 

female founder who inspires you: sarah kauss at s’well. at wander we create multitaskers so you can do more with less products. we care about sustainability and that mission lives through our product and packaging decisions. sarah has taken it to the next level with s’well and i admire that.

 

favorite me-time activity: swimming. i call it my “vision time” – completely device-free, and i can be truly alone with myself. 

 

favorite restaurant: novikov in miami- the fish is fresh and spectacular and i have yet to have a less than outstanding meal there.

 

go-to brands (other than wander): obe fitness for home workouts, tamara mellon for comfortable well crafted shoes, giapenta for intimates, primary for my kids clothes, inkbox for when i’m feeling adventurous and want to make a temporary bad decision. 

 

personal mantra / favorite quote: “i do not fix problems. i fix my thinking. then problems fix themselves.” -louise hay

 

fun fact about you that most people don’t know: i love to travel. i went to 18 countries during my two years doing my masters degree.

you know what they say….we have the same 24 hours in a day as beyonce. divya and lindsay, thank you for letting us use less of that time beautifying and more of that time….becoming beyonce. or as close as possible. 

*all product images, press images, and headshot images are property of divya gugnani and wander beauty
**this is not a sponsored post. all obsessions are 100% real

all images are property of respective companies

the ‘summer on the go’ gift guide

'summer on the go': our favorite summer gifts

planes, trains, and automobiles… wherever travel takes you this summer, you won’t want to take off without our favorite summer gifts. bonus: all of these summer gifts fit in your purse, for the girl on the go. 

you can now pack all your fave products without stressing about tsa guidelines and/or having enough room in your suitcase. the high-fiver has space for 5 skincare products at once and is literally the best. invention. ever. 

it’s summer friday season in nyc, so we’ve decided to trade our lunchers for snackers. their compact size is perfect for beach day treats or bring your own airplane snacks. plus, vegan leather so we’re saving the planet too. use code ‘blankbox’ for 15% off!

we’ve all been there: by the time you get to where you’re going, your makeup has worn off. problem: solved. just before you pull up, whip out your dualist multitasker to hide what you want + highlight what you want. problem: solved!

shout out to our girl @calynbrooke to telling us about these. now you can have that pinot in-flight or mid-party without worrying about purple-ing your pearly whites.complete with compact case with built-in mirror. added bonus: they make them for coffee too (!)

all images are property of respective companies

this is not an ad or sponsored post. all obsessions are 100% real!

sweats and the city - blankbox female founder feature the fill

satc summer essentials gift guide

the SATC 'summer essentials' gift box

summer months are perfect for getting sweaty [if you take the subway, you’re already sweaty anyways so might as well keep it going, right?! here are the summer essentials you need from our favorite sweat-perts. 

sweaty stuff sweats and the city - blankbox gift guide the fill

riley versa - sweaty stuff bag ($50.00)

satc partnered with riley versa to create the perfect pouch! a luxurious navy velvet pouch with "sweaty stuff" embroidered across the front. perfect to slip all your post gym or beach essentials in and guess what?! they just restocked in a new style! 

ice roller - blankbox gift guide the fill

esarora - ice roller ($11.99)

historically we've been fans of jade rollers, but after the SATC ladies told us about this ice roller we were quick to convert. it doubles the coolness of a jade roller and covers more ground. highly suggest for sunburns and sushi sodium hangovers. 

supergoop mineral matte sunscreen - blankbox gift guide the fill

supergoop - matte sunscreen ( $18.00 -$38.00)

daily spf is the most underrated anti-aging trick in the book and the satc babes have beautiful skin. supergoop is non-greasy and blends perfectly into your skin. catherine uses their every single day moisturizer with 40 SPF… yup, every single day.   

slip silk mask - blankbox gift guide the fill

slip silk - pure silk sleep mask ($50.00)

if you peep our instagram you’ll also realize we are huge fans of this product as well. the slip sleep eye mask is a sure-safe way to reduce wrinkles while you sleep (any other face down sleepers reading this?).

all images are property of respective companies

sweats and the city - blankbox female founder feature the fill

female founder feature: sweats + the city

female founder feature: sweats + the city

dale borchiver + elizabeth endres

best known from their highly curated and cheekily named instagram handle @sweatsandthecity, founders dale + elizabeth decided to leave careers in fashion + finance to pursue a sweatier path. they’re making it easy to navigate the sometimes overwhelming scene that is nyc fitness, serving up honest class reviews, serious outfit + lifestyle inspo & most importantly…..snack time Q+A! speaking of, grab a snack and read our Q+A with them below!

neither of you are native new yorkers. what brought you here and what did life look like before satc? 

dale: i originally came here for school, and later to work in fashion.
elizabeth: i moved to nyc for a job in finance at bloomberg. we were both dying to get to nyc before moving here!
 

we’ve all been there…midnight brainstorm sessions, waking up in the middle of the night with crazy ideas, thinking about and conceptualizing your new business 24/7…talk to us about that ‘aha!’ moment where you decided to start satc and how you originally envisioned the concept. 

the concept of satc was in the works for a long time without us necessarily knowing it! we found ourselves coming home at the end of most days and discussing the new studios & workouts we tried that day. we were searching for a platform that would give us the kind of ‘insider scoop’ studio details we were chatting about and couldn’t find anything. so, we decided to take matters into our own hands. we sat on the concept for about 8 months, putting together review lists (mostly for friends), before we decided to go live with it officially. it was really when we decided on a name that we we’re like “ok, this is really happening”. 

our signature question! – what’s the inspiration behind the name? 

as we’re sure you could probably tell, the name is a play on the show sex & the city. and as two 20-something year olds in nyc, we really felt it made perfect sense. 

how long did you keep satc as a side hustle before transitioning to full time? what was that transition like and do you have any advice for other “side hustlers” looking to take the leap and monetize a hobby or a side hustle? 

it took us about a year and a half doing until finally deciding to go full time with satc. when we reached the point where our full-time jobs were holding us back from opportunities, we knew it was time. it took a lot of preparation from a financial planning standpoint, and was definitely scary, but we’ve never looked back! our advice is to 1) keep your eye on the prize – we set a date we thought was feasible and we stuck to it and 2) plan well – look at your monthly income (growth & averages) & also your expenses, and plan accordingly! 

we know a little something about getting into business with your best friend! it’s funny because a lot of people warned us against it, but with our personalities it works perfectly and it’s clearly working for you! talk to us about how you navigate mixing business + friendship and any advice you have for two friends thinking of getting into business together? 

because we know each other so well, it’s a big plus that we always feel comfortable being open and honest, especially if we disagree on something. but, in working with your best friend, it’s also important to not take things personally and to look at the big picture. a big part of our job is being social and attending events, so it’s great to be able to do that together! 

how do you balance all the different roles of running a business between the two of you? 

at first, before we had established our unique roles, it was kind of chaotic! it’s honestly trial and error – once we were able to figure out what we should both be doing, as well as jobs that we each loved and wanted to manage on our own, things flowed really nicely. we keep a very thorough (and color coordinated, obvi) spreadsheet where our roles are clearly outlined. the jobs we add, remove & expand are ever changing, but it’s so important to have these listed out! 

talk to us about the workouts! do you guys work out every single day? if you had to pick a favorite from all your class reviews, what would it be? 

we definitely give our bodies rest days! recovery is super important. we aim to workout 4-5 days a week, but really depends on the week, our travel & schedules. our favorites are ever-changing, but right now we are obsessed with the sculpt class at dancebody. it’s the perfect combo of dancing & toning. 

let’s state the obvious….you’re both fit af. talk to us about the types of workouts you do and what you see the most results from? what makes a class really stand out to you vs. just an okay experience? 

that’s so nice of you – thank you!! we find a mix of light cardio and sculpting is the most effective for both of our bodies, but it truly varies for everyone. we went through a period a few years ago where we were doing a lot of really strenuous workouts, and not seeing the results we wanted (or feeling the way we wanted to, tbh), and that’s really what lead us to this. we are all about variety, though, and aren’t afraid to throw something intensive into the mix occasionally! 

a great studio experience really begins from the moment you book online til the moment you leave the studio. we appreciate when a studio goes the extra mile, which looks like: great amenities, welcoming staff, and a nice clean environment (& bonus points for having mints, haha). you want to leave the workout feeling great, not just physically, but mentally too. when it comes to instructors, an instructor that is not only super knowledgeable, but supportive, welcoming and encouraging is key. oh, and a killer playlist helps, too! 

 

in a world where everyone is trying to be an “influencer” and the rest of us can get exhausted by content, two things stand out to us about your brand. first, we both regularly watch all of your content and can’t say the same about many others. second, we’ve also seen your media kit so we know you deliver unusually high engagement and strong revenue generation for yourself + other brands you collaborate with. from your perspective, what makes you stand out to your audience? what specific actions have you taken to make it this way?

when we started satc, our goal was to be a relatable & trustworthy source when it came to fitness, wellness & health. there can be a lot of noise in the fitness space and most people don’t have the time and/or money to test out the insane amount of products and services available to them. we have made it our mission to showcase what we love (and don’t!) with all the raw, real details so our community can make informed decisions. and our hope is that people follow us & engage with us because of that! 

what started with class reviews has already evolved into so much more. what else can we expect from satc in the future? where do you see the brand in 1 year / 5 years? any pipe dreams for satc? 

we’ve already started to dabble in products collaborations with existing brands (check out our sweaty stuff bag here!), and we’d love to continue that. we’ve also been working hard to build out our website, particularly a project to create an interactive studio review map – launching soon! a long-term goal of ours has been to be ‘the infatuation’ of class reviews, so this new online offering should get us closer to that. stay tuned for more collaborations, city exploration, etc.! 

talk to us about your partnerships. what types of companies do you work with and why? how do you balance making a living with ensuring each brand gets dedicated, high quality content (which means time + energy on your part!) 

we’re very selective when it comes to the brands we align with. it’s so important to us that these companies share the same values as we do, and we have to believe in the product. for example, we often receive pitches for “quick fix” type detoxes and diets, which goes entirely against our brand … these are a definite ‘no’ from us. we also limit how many we work with, especially when it comes to certain categories (especially beauty!), in order to maintain our authenticity. our rates are reflective of all of this, as well as the time and energy we put into creating campaigns. 

you’ve worked with huge companies (victoria’s secret, bloomies, etc.) and start-ups, which are two totally different animals. do you approach them differently? 

our approach to all brands is the same, but their approaches can definitely vary, and it doesn’t necessarily have to do with their size. this was something that surprised us! some brands are highly involved in the content creation process, and some offer a lot of flexibility … we love when brands trust our creative direction, because no one knows our community better than we do! regardless, we always make sure that no matter which brand we’re working with, we’re presenting their product/service in our own voice, in a way that resonates with our community. 

as a brand, it can be tough to know what to expect with an influencer partnership! give us some partnership advice – what we should look for, how do you set your prices and demonstrate how a brand can trust the expected outcome? 

it’s important that both parties are very clear on the deliverables and that both parties see value in the partnership. we never promise specific results (you can’t know for sure how your community will react). we try our best to ensure that our prices reflect the effort we’re putting into our content creation, the demand at the time, as well as the value that content is bringing to a brand – whether that’s general awareness or conversions. we are big on numbers, too! we provide brand statistics & case studies prior to working with us so they can get a feel for what we bring to the table. 

you’re both working out and on social media a lot. when you’re not ‘on’, what are you doing? 

sweats has pretty much become our lives! even if we’re not active on social media, we’re doing a ton of work behind the scenes. but, when we’re not working, we’re both pretty social and love to recharge with self-care: reiki, meditation, reading, facials, going out to dinner with friends. 

with that said, your lives are very public through your platform. how do you deal with the negativity and unsolicited opinions? any advice for how to block out the haters (besides dark sunglasses obvi) 

we’ve gotten better at dealing with negativity with time, and it’s probably a combination of desensitization and growth. that’s not to say that a harsh message doesn’t ever upset us, but it’s a lot easier to let it go. we also have each other, and that helps a lot! when you put yourself out there, negativity unfortunately comes with the territory. we always like to remember this — what other people think of you is none of your business. 

 

favorite workout (boutique): ‘the sculpt society’ with megan roup, ‘hot pilates’ (in la), ‘sculpt’ at dancebody 

favorite workout (not boutique): barre3 

brand you’d love to work with: w hotels 
go-to beauty product: skii essence 
female founder you admire: oprah 
one meal for the rest of your life, what is it? avocado toast with two eggs, over hard 🙂 
nyc neighborhood: west village & soho 
if you were doing something other than satc, what would it be? this is a hard one! i did really like working in advertising – so possible something in that area. 
me-time / social media break activity / thing that keeps you sane: meditation therapy – i go weekly, it’s the best! 

sweats and the city - blankbox female founder feature the fill

favorite workout (boutique): bunda (la) or any dance-cardio-sculpt mix (“body” by amanda kloots, isaac boots “torchd”, “sculpt society” by megan roup, “sculpt” dancebody).

favorite workout (not boutique): barre, core power yoga 

brand you’d love to work with: equinox 
go-to beauty product: laura mercier tinted moisturizer 
female founder you admire: sara blakely 
one meal for the rest of your life, what is it? yogurt bowl, with granola, berries and almond butter! 
nyc neighborhood: noho 
if you were doing something other than satc, what would it be? most likely still be in fashion! 
me-time / social media break activity / thing that keeps you sane: walking with my headphones in, listening to a podcast or one of our sweats playlists!  

dale and elizabeth, thank you for keeping it real on the [sometimes crazy, sometimes expensive, sometimes culty, sometimes hard for the coordination-challenged, but always fun + healthy for us] scene that is NYC fitness! and for reminding us that while it’s usually a good idea to work out, it’s also okay to skip it and binge watch netflix on your couch and having yourself a SNACKTIME.  

*all product images, press images, and headshot images are property of sweats and the city 
**this is not a sponsored post. all obsessions are 100% real

sweats and the city - female founder feature the fill

june: the fifth issue

june: the fifth issue

female founder feature: sweats + the city

dale borchiver + elizabeth endres

who better to kick off #summerbodseason than our two favorite fit chicks. best known from their highly curated and cheekily named instagram handle @sweatsandthecity, founders dale + elizabeth decided to leave careers in fashion + finance to pursue a sweatier path. they’re making it easy to navigate the sometimes overwhelming scene that is nyc fitness, serving up honest class reviews, serious outfit + lifestyle inspo & most importantly…..snack time Q+A! speaking of, grab a snack and read our Q+A with them below!

neither of you are native new yorkers. what brought you here and what did life look like before satc? 

dale: i originally came here for school, and later to work in fashion.
elizabeth: i moved to nyc for a job in finance at bloomberg. we were both dying to get to nyc before moving here!
 

we’ve all been there…midnight brainstorm sessions, waking up in the middle of the night with crazy ideas, thinking about and conceptualizing your new business 24/7…talk to us about that ‘aha!’ moment where you decided to start satc and how you originally envisioned the concept. 

the concept of satc was in the works for a long time without us necessarily knowing it! we found ourselves coming home at the end of most days and discussing the new studios & workouts we tried that day. we were searching for a platform that would give us the kind of ‘insider scoop’ studio details we were chatting about and couldn’t find anything. so, we decided to take matters into our own hands. we sat on the concept for about 8 months, putting together review lists (mostly for friends), before we decided to go live with it officially. it was really when we decided on a name that we we’re like “ok, this is really happening”. 

our signature question! – what’s the inspiration behind the name? 

as we’re sure you could probably tell, the name is a play on the show sex & the city. and as two 20-something year olds in nyc, we really felt it made perfect sense. 

how long did you keep satc as a side hustle before transitioning to full time? what was that transition like and do you have any advice for other “side hustlers” looking to take the leap and monetize a hobby or a side hustle? 

it took us about a year and a half doing until finally deciding to go full time with satc. when we reached the point where our full-time jobs were holding us back from opportunities, we knew it was time. it took a lot of preparation from a financial planning standpoint, and was definitely scary, but we’ve never looked back! our advice is to 1) keep your eye on the prize – we set a date we thought was feasible and we stuck to it and 2) plan well – look at your monthly income (growth & averages) & also your expenses, and plan accordingly! 

we know a little something about getting into business with your best friend! it’s funny because a lot of people warned us against it, but with our personalities it works perfectly and it’s clearly working for you! talk to us about how you navigate mixing business + friendship and any advice you have for two friends thinking of getting into business together? 

because we know each other so well, it’s a big plus that we always feel comfortable being open and honest, especially if we disagree on something. but, in working with your best friend, it’s also important to not take things personally and to look at the big picture. a big part of our job is being social and attending events, so it’s great to be able to do that together! 

how do you balance all the different roles of running a business between the two of you? 

at first, before we had established our unique roles, it was kind of chaotic! it’s honestly trial and error – once we were able to figure out what we should both be doing, as well as jobs that we each loved and wanted to manage on our own, things flowed really nicely. we keep a very thorough (and color coordinated, obvi) spreadsheet where our roles are clearly outlined. the jobs we add, remove & expand are ever changing, but it’s so important to have these listed out! 

talk to us about the workouts! do you guys work out every single day? if you had to pick a favorite from all your class reviews, what would it be? 

we definitely give our bodies rest days! recovery is super important. we aim to workout 4-5 days a week, but really depends on the week, our travel & schedules. our favorites are ever-changing, but right now we are obsessed with the sculpt class at dancebody. it’s the perfect combo of dancing & toning. 

let’s state the obvious….you’re both fit af. talk to us about the types of workouts you do and what you see the most results from? what makes a class really stand out to you vs. just an okay experience? 

that’s so nice of you – thank you!! we find a mix of light cardio and sculpting is the most effective for both of our bodies, but it truly varies for everyone. we went through a period a few years ago where we were doing a lot of really strenuous workouts, and not seeing the results we wanted (or feeling the way we wanted to, tbh), and that’s really what lead us to this. we are all about variety, though, and aren’t afraid to throw something intensive into the mix occasionally! 

a great studio experience really begins from the moment you book online til the moment you leave the studio. we appreciate when a studio goes the extra mile, which looks like: great amenities, welcoming staff, and a nice clean environment (& bonus points for having mints, haha). you want to leave the workout feeling great, not just physically, but mentally too. when it comes to instructors, an instructor that is not only super knowledgeable, but supportive, welcoming and encouraging is key. oh, and a killer playlist helps, too! 

 

in a world where everyone is trying to be an “influencer” and the rest of us can get exhausted by content, two things stand out to us about your brand. first, we both regularly watch all of your content and can’t say the same about many others. second, we’ve also seen your media kit so we know you deliver unusually high engagement and strong revenue generation for yourself + other brands you collaborate with. from your perspective, what makes you stand out to your audience? what specific actions have you taken to make it this way?

when we started satc, our goal was to be a relatable & trustworthy source when it came to fitness, wellness & health. there can be a lot of noise in the fitness space and most people don’t have the time and/or money to test out the insane amount of products and services available to them. we have made it our mission to showcase what we love (and don’t!) with all the raw, real details so our community can make informed decisions. and our hope is that people follow us & engage with us because of that! 

what started with class reviews has already evolved into so much more. what else can we expect from satc in the future? where do you see the brand in 1 year / 5 years? any pipe dreams for satc? 

we’ve already started to dabble in products collaborations with existing brands (check out our sweaty stuff bag here!), and we’d love to continue that. we’ve also been working hard to build out our website, particularly a project to create an interactive studio review map – launching soon! a long-term goal of ours has been to be ‘the infatuation’ of class reviews, so this new online offering should get us closer to that. stay tuned for more collaborations, city exploration, etc.! 

talk to us about your partnerships. what types of companies do you work with and why? how do you balance making a living with ensuring each brand gets dedicated, high quality content (which means time + energy on your part!) 

we’re very selective when it comes to the brands we align with. it’s so important to us that these companies share the same values as we do, and we have to believe in the product. for example, we often receive pitches for “quick fix” type detoxes and diets, which goes entirely against our brand … these are a definite ‘no’ from us. we also limit how many we work with, especially when it comes to certain categories (especially beauty!), in order to maintain our authenticity. our rates are reflective of all of this, as well as the time and energy we put into creating campaigns. 

you’ve worked with huge companies (victoria’s secret, bloomies, etc.) and start-ups, which are two totally different animals. do you approach them differently? 

our approach to all brands is the same, but their approaches can definitely vary, and it doesn’t necessarily have to do with their size. this was something that surprised us! some brands are highly involved in the content creation process, and some offer a lot of flexibility … we love when brands trust our creative direction, because no one knows our community better than we do! regardless, we always make sure that no matter which brand we’re working with, we’re presenting their product/service in our own voice, in a way that resonates with our community. 

as a brand, it can be tough to know what to expect with an influencer partnership! give us some partnership advice – what we should look for, how do you set your prices and demonstrate how a brand can trust the expected outcome? 

it’s important that both parties are very clear on the deliverables and that both parties see value in the partnership. we never promise specific results (you can’t know for sure how your community will react). we try our best to ensure that our prices reflect the effort we’re putting into our content creation, the demand at the time, as well as the value that content is bringing to a brand – whether that’s general awareness or conversions. we are big on numbers, too! we provide brand statistics & case studies prior to working with us so they can get a feel for what we bring to the table. 

you’re both working out and on social media a lot. when you’re not ‘on’, what are you doing? 

sweats has pretty much become our lives! even if we’re not active on social media, we’re doing a ton of work behind the scenes. but, when we’re not working, we’re both pretty social and love to recharge with self-care: reiki, meditation, reading, facials, going out to dinner with friends. 

with that said, your lives are very public through your platform. how do you deal with the negativity and unsolicited opinions? any advice for how to block out the haters (besides dark sunglasses obvi) 

we’ve gotten better at dealing with negativity with time, and it’s probably a combination of desensitization and growth. that’s not to say that a harsh message doesn’t ever upset us, but it’s a lot easier to let it go. we also have each other, and that helps a lot! when you put yourself out there, negativity unfortunately comes with the territory. we always like to remember this — what other people think of you is none of your business. 

 

favorite workout (boutique): ‘the sculpt society’ with megan roup, ‘hot pilates’ (in la), ‘sculpt’ at dancebody 

favorite workout (not boutique): barre3 

brand you’d love to work with: w hotels 
go-to beauty product: skii essence 
female founder you admire: oprah 
one meal for the rest of your life, what is it? avocado toast with two eggs, over hard 🙂 
nyc neighborhood: west village & soho 
if you were doing something other than satc, what would it be? this is a hard one! i did really like working in advertising – so possible something in that area. 
me-time / social media break activity / thing that keeps you sane: meditation therapy – i go weekly, it’s the best! 

sweats and the city - blankbox female founder feature the fill

favorite workout (boutique): bunda (la) or any dance-cardio-sculpt mix (“body” by amanda kloots, isaac boots “torchd”, “sculpt society” by megan roup, “sculpt” dancebody).

favorite workout (not boutique): barre, core power yoga 

brand you’d love to work with: equinox 
go-to beauty product: laura mercier tinted moisturizer 
female founder you admire: sara blakely 
one meal for the rest of your life, what is it? yogurt bowl, with granola, berries and almond butter! 
nyc neighborhood: noho 
if you were doing something other than satc, what would it be? most likely still be in fashion! 
me-time / social media break activity / thing that keeps you sane: walking with my headphones in, listening to a podcast or one of our sweats playlists!  

dale and elizabeth, thank you for keeping it real on the [sometimes crazy, sometimes expensive, sometimes culty, sometimes hard for the coordination-challenged, but always fun + healthy for us] scene that is NYC fitness! and for reminding us that while it’s usually a good idea to work out, it’s also okay to skip it and binge watch netflix on your couch and having yourself a SNACKTIME.  

*all product images, press images, and headshot images are property of sweats and the city 
**this is not a sponsored post. all obsessions are 100% real

june gift guide: the SATC 'summer essentials' gift box

summer months are perfect for getting sweaty [if you take the subway, you’re already sweaty anyways so might as well keep it going, right?! here are the summer essentials you need from our favorite sweat-perts. 

sweaty stuff sweats and the city - blankbox gift guide the fill

riley versa - sweaty stuff bag

satc partnered with riley versa to create the perfect pouch! a luxurious navy velvet pouch with "sweaty stuff" embroidered across the front. perfect to slip all your post gym or beach essentials in and guess what?! they just restocked in a new style! 

ice roller - blankbox gift guide the fill

esarora - ice roller

historically we've been fans of jade rollers, but after the SATC ladies told us about this ice roller we were quick to convert. it doubles the coolness of a jade roller and covers more ground. highly suggest for sunburns and sushi sodium hangovers. 

supergoop mineral matte sunscreen - blankbox gift guide the fill

supergoop - matte sunscreen

daily spf is the most underrated anti-aging trick in the book and the satc babes have beautiful skin. supergoop is non-greasy and blends perfectly into your skin. catherine uses their every single day moisturizer with 40 SPF… yup, every single day.   

slip silk mask - blankbox gift guide the fill

slip silk - pure silk sleep mask

if you peep our instagram you’ll also realize we are huge fans of this product as well. the slip sleep eye mask is a sure-safe way to reduce wrinkles while you sleep (any other face down sleepers reading this?).

all images are property of respective companies

now get off your butt and get to that workout class.

rebecca minkoff and elisabeth leonard - blankbox female founder feature the fill

behind the scenes of the female founder collective with elisabeth leonard

behind the scenes with the woman, the myth, the legend: elisabeth leonard

elisabeth is the special projects manager for rebecca minkoff [a role she balances with that of #workwife] and the other half of the female founder collective! there’s a lot that happens behind the scenes of ffc, so we’re taking you #bts with the one who makes it all happen. but first, in true team blankbox fashion, a story…

we first applied to the female founder collective when it was completely new…and so were we. we emailed elisabeth saying we weren’t sure if we qualified to join as we had just launched, but to let us know what we had to do to be part of it. this was word for word her response: “don’t sell yourself short! you are FOUNDERS and there is power in that. big or small, a founder is a founder; and that’s something you should be proud of. we’re all in this together, we need to support each other in order to make a change! that being said, we’d love to have you be a part of the collective!” 

this is one of those moments we won’t ever forget. the first time someone included us at the table, and the last time we ever assumed we weren’t part of it. we love you, elisabeth! without further ado…

start from the beginning…from birth. only kidding. how did you meet rebecca and start working on the rebecca minkoff team? 

i actually started as a temp receptionist at the company! it was only meant to be a three-month situation, but that changed quickly! rebecca and i had an immediate connection, and from the first day i met her, i knew she was someone i wanted to learn from and work with. 

one of the very first things rebecca told me was that “no is just the beginning of yes”. since that day, it’s always stuck with me. after my first few months as the receptionist, i took on the role of being ea to the ceo, cfo, president and rm. being the receptionist taught me a lot of things that i’ve carried with me to where i am today. 

i took all of my earlier roles as an opportunity to learn as much as i could. when you’re starting out, you can’t be afraid to ask questions. do all the jobs—no matter how “small” they might seem; that is where you will learn incredible lessons that will serve you well later in your career. 

 

how would you describe her leadership style? from your perspective, what else do you think makes the brand so successful? 

one of the greatest things about rebecca is she leads with compassion and empowerment. she isn’t possessive of accomplishments. when you’re on a team, everyone is in it together. rebecca always celebrates wins as a team, never as one person. rebecca is also a great listener. there’s a difference between leadership and being a boss. leaders show you what to do and bosses tell you what to do. and rebecca is always showing, teaching and helping others to learn more. 

one of the most important lessons rebecca has ever taught me is “no is just the beginning of yes”. don’t give up. don’t be afraid to ask questions. keep striving for what you’re passionate about! 

 

what’s your favorite personal mantra and how has it helped shape your life? 

don’t stop until you’re proud!– if you knew today was your last day, would you be happy with what you’re doing? if the answer is no, then change it. do what makes you happy. and live each day without denying your happiness. so, dream big, go after your dreams, do the things you want to do and be the person you want to be. 

get out there and show the world what you’re made of. there is no right or wrong way to exist. being human is messy. find glory in your own beautiful mess + be proud of who you are. 

 

let’s talk female founder collective! how did the idea come about and what’s your role within the team? 

the idea for the ffc came out of a meeting that rebecca was in where she was trying to work with only female founded companies and realized there was no way to find them easily. she then came across a study by berlin cameron that said the 82% of women are more likely to support female founded companies if they only knew how. that proved to rebecca that a symbol or a seal for consumers to recognize would be key for us to find ways to support and give our money to female founders. 

i focus a lot on community + brand partnerships as well as the growth of the community, but i love to help with anything and everything i can! i’m so lucky that i get to work alongside one of the most badass female entrepreneurs i know who also doubles as my work wife, rebecca minkoff!

 

as the co-leader of ffc, you see badass, successful women every day. what do you think makes a brand successful and can you share some “best practices” you’ve seen from ffc brands? 

success can be defined in so many ways. i think it’s important to remain humble and hardworking, be confident and believe in what you’re doing. if you don’t, who else will? you can never get comfortable in your own knowledge; it’s important to learn every day. and there is always more work to be done! 

one of the greatest practices that i have watched our members display is the power of collaboration. the amount of support these women provide for one another is truly admirable.  

rebecca shared where she sees ffc in 5 years – tell us where you see it going + how it’s changed from today? 

i agree with rebecca. we really hope to have conquered bigger milestones, such as the seal being used and known by consumers to change consumer shopping behavior. the ffc seal lets everyone know that a woman is in charge! i hope that the collective will continue to grow, not only in the us, but globally, and that this community encourages not only women, but everyone, to buy and support women owned businesses. 

 

i hope we see a big consumer adoption and acceptance of the ffc symbol that changes their buying decisions. 

 

how do you balance having roles at rebecca minkoff and at ffc? how do these roles differ? 

“the most urgent decisions are rarely the most important ones.” – dwight d. eisenhower 

 

a few months ago, i read an article about eisenhower’s urgent/important matrix. the basic premise is pretty simple: some tasks are urgent, and others are not. when you organize those, you make better use of your time. 

 

while it may not always feel like it, i’ve learned that there is a big difference between urgent and important. this way of thinking helped me learned how to separate the things that absolutely need to get done from the things that i really want to get done. this concept has played a huge role in how i balance my two roles. 

 

my role at ffc is more of a managerial role while at rm, i am part of a larger team. i have the best of both worlds! 

 

what’s the most valuable lesson you’ve learned from a female founder you’ve met through ffc? any advice you’d give to women thinking to start their own business? 

 

the women of ffc in general have shown me firsthand the power of collaboration over competition; advice: take every opportunity and make the best of it. you never know where it may lead!  

favorite piece in the rm collection: bree belt bag 

female founder who inspires you: jen gotch 

favorite me-time activity: binge watching greys anatomy with a nice glass of wine and tons of candles! 

favorite nyc restaurant: rubirosa (best damn pizza!) 

go-to brands (other than rm): alala, terez, nike, lively, eberjey 

introvert or extrovert: extrovert, most of the time! 

fun fact about you that most people don’t know: i currently live and work remotely from santiago, chile!    

rebecca minkoff - blankbox female founder feature the fill

female founder feature: rebecca minkoff

female founder feature: rebecca minkoff
founder of rebecca minkoff + the female founder collective

it’s officially may, and that means a few things: first and foremost, the opportunity to post the ‘it’s gonna be may’ meme. don’t pretend you’re above it. secondly, it means thanking your mom for not putting you up for adoption during your angsty teenage years. but really, we often wonder how moms do it all.  to our moms, our psuedo-moms, and all the new mamas and mamas-to-be in our lives, we love you. 

speaking of moms who do it all…we’re excited to introduce this month’s female founder feature rebecca minkoff, founder of rebecca minkoff + the female founder collective….and mama of 3.  

rebecca was 21 years old when she started her namesake brand + the rest, as they say, is herstory.

tell us the story of how you started your namesake brand. it’s one of our favorites! 

i started the company in 2001 when i was 21 years old. i had just launched a five-piece collection with this “i love new york” t-shirt that i had kind of cut up and bedazzled, because that was on trend then, believe it or not! i had sent it to an actress [and friend], jenna elfman, on september 9. she wore it on jay leno [just after 9/11]. and [she] said my name. that impacted me in a big way. everything shut down when 9/11 happened. so the only thing that really kept it going was that i was donating all the proceeds to the red cross. that kept the orders coming in. 

 

some years later, jenna called me again and asked if i wanted to do a bag for an upcoming film. i was happy to help, thinking, ‘why not? i’ll try a bag,’ and that was the moment that led to the ‘morning after bag’. i had made one for jenna and one for myself and even though it didn’t make it into the film, i planned to add it into the clothing line: as an accessory piece, nonetheless. i had no intention of designing handbags, but when daily candy wrote about it shortly thereafter, it took off. at that moment, ii transitioned to exclusively handbags, only offering the ‘morning after bag’ in different colorways. i kept the focus on the details (i.e. theme and story around each bag), using beautiful leathers and trims. at that time, the showroom i was with told me i had to offer more than one bag and that is where it all began. 

 

the ‘i love ny’ shirt signified the beginning of me taking that step towards being a designer with my own line. i had always loved working with patterns, constructing and draping garments, but this was the first moment i could actually start working towards creating pieces under my name. once the daily candy wrote about [the mab] it was the perfect storm. more orders than i could have ever imagined started coming in and that’s when i decided to really put my full focus on bags. 

 

who were your first 3 key hires? what impact did they have on your growth? 

sales, finance and production; everything was around staffing up with things that would take me off design or pr so we hired strong people in those backgrounds with extensive experience. we doubled for 3 years in a row and kept having year over year growth. 

 

as new founders, we talk a lot about “what keeps us up at night” relative to our brand. how has “what keeps you up at night” changed from when you first started to now? do the early challenges ever get better?! 

challenges never get better. they actually get harder and the issues more challenging and complicated. you just get used to thinking about and approaching them. what keeps me up now is how we’re going to become a global brand without relying on traditional media the way that huge luxury brands do. they have money and buying power and can dominate a new market far quicker. how do we as david, beat goliath. 

 

you started your business with your brother uri. what’s it like working with family and how do you divide the roles? more broadly, what advice do you have for new or soon to be founders when looking for a business partner? 

he’s ceo, i am creative director. we have and respect our lanes but also try and support and help each other within our areas if we can. we fight. we make up. we see a career coach. 

 

when you’re with someone more hours in the day than your spouse, you have to make sure you know it’s okay not to agree, how to get through it and do what’s best for the business. 

the first few times we met you in person, we realized you’re your own best brand ambassador. you’re always in head to toe rm. talk to us about why that’s important. 

it’s simple: why would my customer want my goods if i didn’t? i am the customer, so i live and breathe rm and show others how to as well.

 

who is the rebecca minkoff customer? how are you able to identify and interact with her?

she is a multi-faceted woman. she is complicated. she is busy. she wants rm to make her day easier but also more meaningful. she knows she belongs to a tribe where other women have her back.

 

what differs your brand from the others? 

we have evolved our value proposition outside of a product. our customer comes to us because she knows we support and care about women, that we put our money where our mouth is and that beyond a product there is good being given back to our communities.

 

we were shocked to find out you have 3 kids (and 1 under a year!) first off, how do you do it?! do you follow any specific guidelines to balance the two roles? 

yes. i’ve used the last 7 years of having kids to test my boundaries, so i know what is too much for me. i now structure my schedule around this as much as possible. each person should do that for their own values, not for instagram.

 

we heard you speak at theskimm live podcast event, where you mentioned that your #1 interview question for nannies is “how fast can you run off the playground carrying three kids” (lol). what tips do you have for new moms & working moms who may be hesitant to leave their children under the care of someone else? 

make sure you hire someone who has the same values as you, who is there to help take a load off of you and help the household. that is responsible and more importantly, has the purpose of nurturing and raising children. sadly, this nanny is going to spend more time with your kids than you during a work week so you want to know they have the children’s interests at heart. trust your gut.

 

everyone who’s ever had more than a 5 minute conversation with us knows how much we love ffc. where do you see ffc in 5 years and how has it changed from today? 

in 5 years, i hope to have conquered some of the bigger milestones such as the seal being used and known by consumers to change their shopping behaviors. i want a global community that is the go-to for female founded businesses for a directory. i want women who have joined to be vocal about how coming together made their companies soar and that we went from 80 cents on the dollar to 90 to 100….

 

as the founder of ffc, you see badass, successful women every day. what do you think are the top 3 things that make a brand successful? 

telling a story on social
customer service is king.
using a network to shortcut the problems others have already experienced.

 

the question the people have been waiting for….talk to us about elisabeth! you both have done an incredible amount of work in such a short time as a 2-woman team of #workwives. how do you balance the responsibilities of executing the now vs. strategizing the future? 

elisabeth is a godsend. she is an incredible leader. we’ve divided and conquered; her passion for the community and its growth has allowed me to be able to do larger partnerships and activations that make ffc more well known, which in turn helps more of our members as we highlight them and help their products become known and therefore sold. we really are a true team with no set lanes, so she really helps with it all! i couldn’t do this without her! (click here to read our interview with female founder collective co-founder, elisabeth leonard)

rebecca minkoff - blankbox female founder feature the fill

favorite piece in the rm collection: kate circle bag 

female founder who inspires you: jessica alba 

favorite me-time activity: sleep 

favorite nyc restaurant: in the dez 

go-to brands (other than rm): nike, rachel comey 

personal mantra / favorite quote: no is just the beginning of yes (in all areas except dating) 

introvert or extrovert: extrovert mostly 

fun fact about you that most people don’t know: i’m scared of zombies

we always talk about the “transformative yes” moments that have and will change the trajectory of our business. becoming part of the female founder collective was and will continue to be one of those. rebecca, we cannot thank you enough for being the inspiring soul you are – we adore you!   

*all product images, press images, and headshot images are property of rebecca minkoff 
**this is not a sponsored post. all obsessions are 100% real

meant simply whole shower kit - blankbox gift guide the fill

mother’s day gift guide

mother's day gift box

as if we needed another mama to be grateful for….the founders of these products aren’t just raising kids. they’re also building the brands we know + love, and making our mother’s day gifting a little easier along the way. if your mom is anything like ours, she hasn’t sat down since 1999. these founded-by-mamas gifts will upgrade her on the go!

meant simply whole shower kit - blankbox gift guide the fill

meant - whole shower kit ($145.00)

"marie kondo your entire shower and morning routine with time-saving, short-cutting, ass-kicking products" need we say more? this line is founded by a mom who really knows what she's doing when it comes to gifting for busy mamas + their sacred shower alone time.

rebecca minkoff aceline mules in black - blankbox gift guide the fill

rebecca minkoff - aceline mules in black ($138.00)

we're all about elevated basics that stay comfortable while we run around the city getting sh*t done. if your mom is anything like ours, she hasn't sat down since 1999. might as well give her a stylish shoe that can be worn day to night, to work or to play. can we found in gabi's mom's closet... and hers, because #treatyourself.

stephanie gottlieb - blankbox gift guide the fill

stephanie gottlieb - mini initial bracelet ($255.00)

they say diamonds are a girl's best friend but we think gold jewelry is pretty high up there too. we love SG because its a mix of timeless pieces + quality you know will last. also highly suggested as a push gift. shop her mother's day sale...your mom deserves it for dealing with you.

stasher bag - blankbox gift guide the fill

stasher bag - reusable silicone bags ($7.99-53.99)

there are a lot of things to say about stasher bags, but we'll lead with this: they keep your avocado green. we repeat, keep your avocado green. also perfect for packing portions, whether it's a pack carrots + smoothie ingredients kind of day or a 'how many cookies can I stuff in one bag' kind of day.

all images are property of respective companies

drake said it best: i only love my bed + my momma, i'm sorry. 

rebecca minkoff - female founder feature the fill

may: the fourth issue

may: the fourth issue

female founder feature: rebecca minkoff
founder of rebecca minkoff + the female founder collective

it’s officially may, and that means a few things: first and foremost, the opportunity to post the ‘it’s gonna be may’ meme. don’t pretend you’re above it. secondly, it means thanking your mom for not putting you up for adoption during your angsty teenage years. but really, we often wonder how moms do it all.  to our moms, our psuedo-moms, and all the new mamas and mamas-to-be in our lives, we love you. 

speaking of moms who do it all…we’re excited to introduce this month’s female founder feature rebecca minkoff, founder of rebecca minkoff + the female founder collective….and mama of 3.  

rebecca was 21 years old when she started her namesake brand + the rest, as they say, is herstory.

tell us the story of how you started your namesake brand. it’s one of our favorites! 

i started the company in 2001 when i was 21 years old. i had just launched a five-piece collection with this “i love new york” t-shirt that i had kind of cut up and bedazzled, because that was on trend then, believe it or not! i had sent it to an actress [and friend], jenna elfman, on september 9. she wore it on jay leno [just after 9/11]. and [she] said my name. that impacted me in a big way. everything shut down when 9/11 happened. so the only thing that really kept it going was that i was donating all the proceeds to the red cross. that kept the orders coming in. 

 

some years later, jenna called me again and asked if i wanted to do a bag for an upcoming film. i was happy to help, thinking, ‘why not? i’ll try a bag,’ and that was the moment that led to the ‘morning after bag’. i had made one for jenna and one for myself and even though it didn’t make it into the film, i planned to add it into the clothing line: as an accessory piece, nonetheless. i had no intention of designing handbags, but when daily candy wrote about it shortly thereafter, it took off. at that moment, ii transitioned to exclusively handbags, only offering the ‘morning after bag’ in different colorways. i kept the focus on the details (i.e. theme and story around each bag), using beautiful leathers and trims. at that time, the showroom i was with told me i had to offer more than one bag and that is where it all began. 

 

the ‘i love ny’ shirt signified the beginning of me taking that step towards being a designer with my own line. i had always loved working with patterns, constructing and draping garments, but this was the first moment i could actually start working towards creating pieces under my name. once the daily candy wrote about [the mab] it was the perfect storm. more orders than i could have ever imagined started coming in and that’s when i decided to really put my full focus on bags. 

 

who were your first 3 key hires? what impact did they have on your growth? 

sales, finance and production; everything was around staffing up with things that would take me off design or pr so we hired strong people in those backgrounds with extensive experience. we doubled for 3 years in a row and kept having year over year growth. 

 

as new founders, we talk a lot about “what keeps us up at night” relative to our brand. how has “what keeps you up at night” changed from when you first started to now? do the early challenges ever get better?! 

challenges never get better. they actually get harder and the issues more challenging and complicated. you just get used to thinking about and approaching them. what keeps me up now is how we’re going to become a global brand without relying on traditional media the way that huge luxury brands do. they have money and buying power and can dominate a new market far quicker. how do we as david, beat goliath. 

 

you started your business with your brother uri. what’s it like working with family and how do you divide the roles? more broadly, what advice do you have for new or soon to be founders when looking for a business partner? 

he’s ceo, i am creative director. we have and respect our lanes but also try and support and help each other within our areas if we can. we fight. we make up. we see a career coach. 

 

when you’re with someone more hours in the day than your spouse, you have to make sure you know it’s okay not to agree, how to get through it and do what’s best for the business. 

the first few times we met you in person, we realized you’re your own best brand ambassador. you’re always in head to toe rm. talk to us about why that’s important. 

it’s simple: why would my customer want my goods if i didn’t? i am the customer, so i live and breathe rm and show others how to as well.

 

who is the rebecca minkoff customer? how are you able to identify and interact with her?

she is a multi-faceted woman. she is complicated. she is busy. she wants rm to make her day easier but also more meaningful. she knows she belongs to a tribe where other women have her back.

 

what differs your brand from the others? 

we have evolved our value proposition outside of a product. our customer comes to us because she knows we support and care about women, that we put our money where our mouth is and that beyond a product there is good being given back to our communities.

 

we were shocked to find out you have 3 kids (and 1 under a year!) first off, how do you do it?! do you follow any specific guidelines to balance the two roles? 

yes. i’ve used the last 7 years of having kids to test my boundaries, so i know what is too much for me. i now structure my schedule around this as much as possible. each person should do that for their own values, not for instagram.

 

we heard you speak at theskimm live podcast event, where you mentioned that your #1 interview question for nannies is “how fast can you run off the playground carrying three kids” (lol). what tips do you have for new moms & working moms who may be hesitant to leave their children under the care of someone else? 

make sure you hire someone who has the same values as you, who is there to help take a load off of you and help the household. that is responsible and more importantly, has the purpose of nurturing and raising children. sadly, this nanny is going to spend more time with your kids than you during a work week so you want to know they have the children’s interests at heart. trust your gut.

 

everyone who’s ever had more than a 5 minute conversation with us knows how much we love ffc. where do you see ffc in 5 years and how has it changed from today? 

in 5 years, i hope to have conquered some of the bigger milestones such as the seal being used and known by consumers to change their shopping behaviors. i want a global community that is the go-to for female founded businesses for a directory. i want women who have joined to be vocal about how coming together made their companies soar and that we went from 80 cents on the dollar to 90 to 100….

 

as the founder of ffc, you see badass, successful women every day. what do you think are the top 3 things that make a brand successful? 

telling a story on social
customer service is king.
using a network to shortcut the problems others have already experienced.

 

the question the people have been waiting for….talk to us about elisabeth! you both have done an incredible amount of work in such a short time as a 2-woman team of #workwives. how do you balance the responsibilities of executing the now vs. strategizing the future? 

elisabeth is a godsend. she is an incredible leader. we’ve divided and conquered; her passion for the community and its growth has allowed me to be able to do larger partnerships and activations that make ffc more well known, which in turn helps more of our members as we highlight them and help their products become known and therefore sold. we really are a true team with no set lanes, so she really helps with it all! i couldn’t do this without her!

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favorite piece in the rm collection: kate circle bag 

female founder who inspires you: jessica alba 

favorite me-time activity: sleep 

favorite nyc restaurant: in the dez 

go-to brands (other than rm): nike, rachel comey 

personal mantra / favorite quote: no is just the beginning of yes (in all areas except dating) 

introvert or extrovert: extrovert mostly 

fun fact about you that most people don’t know: i’m scared of zombies

we always talk about the “transformative yes” moments that have and will change the trajectory of our business. becoming part of the female founder collective was and will continue to be one of those. rebecca, we cannot thank you enough for being the inspiring soul you are – we adore you!   

*all product images, press images, and headshot images are property of rebecca minkoff 
**this is not a sponsored post. all obsessions are 100% real

behind the scenes with the woman, the myth, the legend: elisabeth leonard

elisabeth is the special projects manager for rebecca minkoff [a role she balances with that of #workwife] and the other half of the female founder collective! there’s a lot that happens behind the scenes of ffc, so we’re taking you #bts with the one who makes it all happen. but first, in true team blankbox fashion, a story…

we first applied to the female founder collective when it was completely new…and so were we. we emailed elisabeth saying we weren’t sure if we qualified to join as we had just launched, but to let us know what we had to do to be part of it. this was word for word her response: “don’t sell yourself short! you are FOUNDERS and there is power in that. big or small, a founder is a founder; and that’s something you should be proud of. we’re all in this together, we need to support each other in order to make a change! that being said, we’d love to have you be a part of the collective!” 

this is one of those moments we won’t ever forget. the first time someone included us at the table, and the last time we ever assumed we weren’t part of it. we love you, elisabeth! without further ado…

start from the beginning…from birth. only kidding. how did you meet rebecca and start working on the rebecca minkoff team? 

i actually started as a temp receptionist at the company! it was only meant to be a three-month situation, but that changed quickly! rebecca and i had an immediate connection, and from the first day i met her, i knew she was someone i wanted to learn from and work with. 

one of the very first things rebecca told me was that “no is just the beginning of yes”. since that day, it’s always stuck with me. after my first few months as the receptionist, i took on the role of being ea to the ceo, cfo, president and rm. being the receptionist taught me a lot of things that i’ve carried with me to where i am today. 

i took all of my earlier roles as an opportunity to learn as much as i could. when you’re starting out, you can’t be afraid to ask questions. do all the jobs—no matter how “small” they might seem; that is where you will learn incredible lessons that will serve you well later in your career. 

 

how would you describe her leadership style? from your perspective, what else do you think makes the brand so successful? 

one of the greatest things about rebecca is she leads with compassion and empowerment. she isn’t possessive of accomplishments. when you’re on a team, everyone is in it together. rebecca always celebrates wins as a team, never as one person. rebecca is also a great listener. there’s a difference between leadership and being a boss. leaders show you what to do and bosses tell you what to do. and rebecca is always showing, teaching and helping others to learn more. 

one of the most important lessons rebecca has ever taught me is “no is just the beginning of yes”. don’t give up. don’t be afraid to ask questions. keep striving for what you’re passionate about! 

 

what’s your favorite personal mantra and how has it helped shape your life? 

don’t stop until you’re proud!– if you knew today was your last day, would you be happy with what you’re doing? if the answer is no, then change it. do what makes you happy. and live each day without denying your happiness. so, dream big, go after your dreams, do the things you want to do and be the person you want to be. 

get out there and show the world what you’re made of. there is no right or wrong way to exist. being human is messy. find glory in your own beautiful mess + be proud of who you are. 

 

let’s talk female founder collective! how did the idea come about and what’s your role within the team? 

the idea for the ffc came out of a meeting that rebecca was in where she was trying to work with only female founded companies and realized there was no way to find them easily. she then came across a study by berlin cameron that said the 82% of women are more likely to support female founded companies if they only knew how. that proved to rebecca that a symbol or a seal for consumers to recognize would be key for us to find ways to support and give our money to female founders. 

i focus a lot on community + brand partnerships as well as the growth of the community, but i love to help with anything and everything i can! i’m so lucky that i get to work alongside one of the most badass female entrepreneurs i know who also doubles as my work wife, rebecca minkoff!

 

as the co-leader of ffc, you see badass, successful women every day. what do you think makes a brand successful and can you share some “best practices” you’ve seen from ffc brands? 

success can be defined in so many ways. i think it’s important to remain humble and hardworking, be confident and believe in what you’re doing. if you don’t, who else will? you can never get comfortable in your own knowledge; it’s important to learn every day. and there is always more work to be done! 

one of the greatest practices that i have watched our members display is the power of collaboration. the amount of support these women provide for one another is truly admirable.  

rebecca shared where she sees ffc in 5 years – tell us where you see it going + how it’s changed from today? 

i agree with rebecca. we really hope to have conquered bigger milestones, such as the seal being used and known by consumers to change consumer shopping behavior. the ffc seal lets everyone know that a woman is in charge! i hope that the collective will continue to grow, not only in the us, but globally, and that this community encourages not only women, but everyone, to buy and support women owned businesses. 

 

i hope we see a big consumer adoption and acceptance of the ffc symbol that changes their buying decisions. 

 

how do you balance having roles at rebecca minkoff and at ffc? how do these roles differ? 

“the most urgent decisions are rarely the most important ones.” – dwight d. eisenhower 

 

a few months ago, i read an article about eisenhower’s urgent/important matrix. the basic premise is pretty simple: some tasks are urgent, and others are not. when you organize those, you make better use of your time. 

 

while it may not always feel like it, i’ve learned that there is a big difference between urgent and important. this way of thinking helped me learned how to separate the things that absolutely need to get done from the things that i really want to get done. this concept has played a huge role in how i balance my two roles. 

 

my role at ffc is more of a managerial role while at rm, i am part of a larger team. i have the best of both worlds! 

 

what’s the most valuable lesson you’ve learned from a female founder you’ve met through ffc? any advice you’d give to women thinking to start their own business? 

 

the women of ffc in general have shown me firsthand the power of collaboration over competition; advice: take every opportunity and make the best of it. you never know where it may lead!  

favorite piece in the rm collection: bree belt bag 

female founder who inspires you: jen gotch 

favorite me-time activity: binge watching greys anatomy with a nice glass of wine and tons of candles! 

favorite nyc restaurant: rubirosa (best damn pizza!) 

go-to brands (other than rm): alala, terez, nike, lively, eberjey 

introvert or extrovert: extrovert, most of the time! 

fun fact about you that most people don’t know: i currently live and work remotely from santiago, chile!    

may gift guide: the 'mother's day' gift box

as if we needed another mama to be grateful for….the founders of these products aren’t just raising kids. they’re also building the brands we know + love, and making our mother’s day gifting a little easier along the way. if your mom is anything like ours, she hasn’t sat down since 1999. these founded-by-mamas gifts will upgrade her on the go!

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meant - whole shower kit

"marie kondo your entire shower and morning routine with time-saving, short-cutting, ass-kicking products" need we say more? this line is founded by a mom who really knows what she's doing when it comes to gifting for busy mamas + their sacred shower alone time.

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rebecca minkoff - aceline mules in black

we're all about elevated basics that stay comfortable while we run around the city getting sh*t done. if your mom is anything like ours, she hasn't sat down since 1999. might as well give her a stylish shoe that can be worn day to night, to work or to play. can we found in gabi's mom's closet... and hers, because #treatyourself.

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stephanie gottlieb - mini initial bracelet

they say diamonds are a girl's best friend but we think gold jewelry is pretty high up there too. we love SG because its a mix of timeless pieces + quality you know will last. also highly suggested as a push gift. shop her mother's day sale...your mom deserves it for dealing with you.

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stasher bag - reusable silicone bags

there are a lot of things to say about stasher bags, but we'll lead with this: they keep your avocado green. we repeat, keep your avocado green. also perfect for packing portions, whether it's a pack carrots + smoothie ingredients kind of day or a 'how many cookies can I stuff in one bag' kind of day.

all images are property of respective companies

drake said it best: i only love my bed + my momma, i'm sorry. 

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color up your life gift guide

the 'pop of color' gift box

whether you’re celebrating easter or a far more devout holiday like national pretzel day (or if you’re catherine, winston churchill day), gift baskets are out + gift boxes are in! speaking of in, the arrival of spring means color is making a comeback for everything but gabi’s wardrobe, so we’re giving you the pop of color life essentials to #fillintheblankbox that you didn’t know you needed…until now.

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'the luncher' by modern picnic ($149.00)

if bringing lunch to work more often isn't a 2019 goal of yours...did you even new years resolution, bro? if you're like us, you've been wanting to do this since your first day in the real world, but this vegan leather, insulated lunchbox that doubles as a chic bag actually makes us want to.

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'the self-cleaning water bottle' by larq ($95.00)

are you a 27 year old young professional who nicknames her water bottle? okay good, us too! "larquie" cleans itself with a built in uv-c light system that kills bacteria with the push of a button. best part? add someone's name (or your own) with their personalization option!

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'the candy dish' by robyn blair ($245.00)

guilt free candy? we are here for that. pick your favorite treat, and robyn will turn it into the sweetest candy dish [pun 100% intended]. this art-meets-function piece is the perfect coffee table centerpiece or just something to stare at longingly as you forcibly swallow your kale.

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'the pretzel library' by fatty sundays ($31.95)

cracking open a new book is great, but have you ever cracked open a box of your favorite flavor + colorful sprinkles? if not, april 26th is national pretzel day...and we all know someone who celebrates every single made up national food holiday.

all images are property of respective companies

the pop of color life essentials for blankbox ss19 #fillintheblankbox